Lay of the Land Conference

About the Conference

The 2025 Lay of the Land Florida Conference brings together landowners, investors, and industry experts for the most comprehensive review of Florida’s land market. This annual event provides in-depth insights, backed by exclusive market data, into the factors shaping Florida’s land values, trends, and development opportunities. Attendees will benefit from expert panel discussions, networking with key stakeholders, and presentations on topics like land conservation, agricultural innovations, and regional development shifts.

Whether you’re seeking investment opportunities or insight into Florida’s evolving land landscape, this conference is a must-attend for anyone invested in the future of Florida's land.

Event Details

Date: February 27 & 28, 2025
Location: RP Funding Center
701 W Lime St, Lakeland, FL 33815
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2025 Lay of the Land Florida Conference Schedule

Thursday, February 27

Time	Session
12:30 PM	Attendee Check In
1:00 PM	Welcome Dean Saunders, ALC, CCIM
1:30 PM	Legislative Update Wilton Simpson, Florida Commissioner of Agriculture
1:45 PM	Beyond the Ballot: Policies and Politics Impacting Landowners
2:45 PM	Networking Break
3:00 PM	Breakout Sessions Ballroom A: Solar’s Growing Role in Land & Energy Ballroom B: Opportunities with Ecosystem Services
4:00 PM	Networking Break
4:15 PM	Breakout Sessions Ballroom A: Florida Waters: Balancing Growth and Resource Management Ballroom B: From Crop to Property: Insurance Strategies for Landowners
5:15 PM	Networking Reception

Friday, February 28

Time	Session
8:00 AM	Attendee Check In & Breakfast Buffet
9:00 AM	Welcome Dean Saunders, ALC, CCIM
9:15 AM	Florida’s Economic Outlook Ben Friedman, CERP, Research, Innovation & Competitiveness - Duke Energy Florida, Economic Development
9:45 AM	Strategies to Increase Land Values
10:45 AM	Break
11:00 AM	Navigating the Tax Policy Landscape
12:00 PM	Lunch
12:30 PM	Lay of the Land Market Report Dean Saunders, ALC, CCIM

^{Schedule, topics, and speakers are subject to change without notice. Please check back for updates.}

Not Sure What to Expect?

Listen to the 2024 Conference Presentations on our Podcast

Download the 2023 Lay of the Land Florida Market Report

Exclusively unveiled at the Lay of the Land Conference, the Market Report provides a first look at the latest verified trends shaping Florida’s land market. Attendees gain exclusive, actionable insights that empower them to make informed investment decisions, backed by data they can trust.

The 2024 Lay of the Land Florida Market Report will be released to attendees at the 2025 Florida Conference.

Lay of the Land
Market Report

The Lay of the Land Market Report continues to be the single source compiling verified Florida land sales data to evaluate market trends throughout the year. We provide data to landowners that can be accurately interpreted and applied, leading to more informed, relevant decisions.

Download the Florida Market Report

Become a Strategic Partner at the 2025 Florida Land Conference

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The Lay of the Land conference is organized and sponsored exclusively by SVN Saunders Ralston Dantzler Real Estate and is offered to our clients, landowners, and related interests. This is our primary audience and space is limited, so we respectfully ask that real estate brokers and licensed associates do not attend the event.